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The Acura ILX Marketing Challenge Aims Towards a Younger Crowd

 

What better way is there to market to college students than by ads created by college students?

Acura issued a challenge to college students for the marketing campaign of the Acura ILX, offering them funding to develop, implement, and evaluate the campaign for a practical, hands-on experience in the field that they are interested in.

The 2019 Acura ILX compact sports sedan is one that many drivers will love, and the ads put out through this challenge have been able to shine a light on the top features and options that every driver – particularly the younger ones – will be able…

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Less Than a Year on the Market, The Acura RDX is Coming Out Strong

 

The 2019 Acura RDX is offering drivers sophistication and excitement wrapped up in a compact luxury SUV package. This hasn’t gone unnoticed by the public, having made the 2019 Acura RDX the top selling vehicle in its class and putting it among the top three luxury models on the market.

You might be wondering what the 2019 Acura RDX has in it to make this possible and the answer is short: everything. This is one of the few models that has you covered for anything you might need for a great driving experience.

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What Makes for a Family SUV?

If you have been looking for an SUV that will suit the needs of you family, all you need to do is see what U.S. News & World Report has to say about the 2019 Acura RDX. To save you from some of the searching: they have named the 2019 Acura RDX the best luxury compact SUV for families.

You might think that it is difficult to see what makes for the best family SUV, but it comes down to safety, comfort, family-oriented features, and an exciting performance. There are many reasons why to get into the 2019 Acura RDX…

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2019 Acura TLX One of Acura Vehicles Named in Recall

 

Acura is participating in a recall of vehicles, including the Acura MDX and the Acura TLX, because of a possible fuel pump issue that may lead to stalling of the engine, or may limit acceleration.

At Acura of Concord, we are committed to keeping you informed of industry news and Acura recalls. No incidents or injuries related to this recall have been reported at this time.

Vehicle owners will be contacted by the end of March, but if your vehicle is listed under the recall we encourage you to contact us as soon as possible so that we can get…

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Acura Expands Its Social Reach with Facebook Instant Games

 

You may remember last month when Acura took Instagram by storm with their fun, free sticker packs.

This month, Acura marketing is taking Facebook Instant Games by storm to continue bringing awareness to its most youthful and affordable luxury sport sedans. The new 2019 Acura ILX is surprisingly practical, great for young or first-time buyers, but still brings a variety of exceptional standard features and performance options.

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The 2019 Acura ILX Reaches Out Through Instagram

 

Instagram is a guilty pleasure for many of us--and so is a really nice luxury car.

So, Acura combined these two guilty pleasures on their Instagram account. Go to @acura to see their "ILX Stickers" story and experience it for yourself.

This new push for a new kind of outreach is to celebrate the launch of the 2019 Acura ILX, a luxury compact sedan that crosses easily between the worlds of luxury sport performance and economical daily driver.

It connects with exactly the audience that Acura is looking for for its new sedan: tech-savvy, well-connected, passionate people with an eye…

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The Acura RDX Posts New Sales Record for the Year


When the 2019 Acura RDX model first dropped a few months back, we had no doubts that it would quickly rise to become a popular option.

But the Acura RDX nameplate is exceeding even our highest expectations for it.

There are still a few weeks left in the 2018 calendar year, and the Acura RDX has already set a new annual sales record, with total year-to-date sales topping 52,361 SUVs sold--the former annual record…

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2019 Acura RDX vs Audi Q5






The Acura RDX has been fully redesigned for the 2019 model year, with a fresh and aggressive new exterior, new technology, and a state-of-the-art cabin.

Watch the video above to see how the competitive new 2019 Acura RDX matches up to the 2018 Audi Q5 compact SUV.

Or, take a look at our highlights to see whether the Audi Q5 or the Acura RDX is going to be the better fit for your family and your Concord lifestyle.

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What Are the 2019 Acura TLX Package Options?

 

The arrival of the new Acura TLX sedan to the Concord area has put the idea of a new car--or an upgrade to their lease--in the heads of a lot of local drivers.

Offering new features, tech, and design options, the 2019 Acura TLX is a midsize luxury sedan that offers a lot at a competitive price*.

Explore available 2019 Acura TLX package options to know what you can choose from in this handsome new sedan. We've outlined a few highlights to each package, but there's more to look forward to in each unique option.

 
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