The Acura ILX Marketing Challenge Aims Towards a Younger Crowd


What better way is there to market to college students than by ads created by college students?

Acura issued a challenge to college students for the marketing campaign of the Acura ILX, offering them funding to develop, implement, and evaluate the campaign for a practical, hands-on experience in the field that they are interested in.

The 2019 Acura ILX compact sports sedan is one that many drivers will love, and the ads put out through this challenge have been able to shine a light on the top features and options that every driver – particularly the younger ones – will be able to enjoy.


An Exciting Driving Experience

Having a 2.4-liter engine that puts out 201 horsepower – giving it the best power-to-weight ratio in its class – and an eight-speed dual clutch transmission gives the 2019 Acura ILX a phenomenal driving feeling. No matter if you're looking for a model to commute to class or work, to go on road trips, or to visit home every now and then, the 2019 Acura ILX makes sure you are doing it with a smile.


Intuitive Technology

The 2019 Acura ILX has an incredibly impressive touchscreen system that will keep you connected to everything you could need to be. The On Demand Multi-Use Display™ (ODMD 2.0) controls everything from audio to climate to preprogrammed shortcuts with just a tap of your finger. Select trims come standard with Apple CarPlay™ and Android Auto™, helping make connecting some of the most popular smartphones easy and convenient.


Our Team Can Give You a Closer Look at the 2019 Acura ILX

It doesn’t take long for you to see that the 2019 Acura ILX is a model that you will want in your driveway, which is why we encourage you to visit for a test drive.


This is one of the few models that can span generations, fitting in just as well at a college campus as it does at your office, and our team will make sure it is equipped for your lifestyle, all you need to do is visit to get started.


Categories: New Inventory